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Jeremy Goillot

Archive / 2025

Sell only in France if you want a small company.

· EN · 68,360 views · 175 likes · 30 comments

Sell only in France if you want a small company. Patrick Collison, the cofounder of Stripe, shared a chart this week that speaks for itself. If you build software and you don’t sell in the US, you miss the biggest part of the opportunity. The US revenue curve goes up fast. Even without AI companies in the mix, the US still grows faster than Europe. The US is one big market with buyers who move fast. Europe is split, slow, and full of small rules that block you the moment you try to scale. Look at Pigment, PhotoRoom, Hyperline. French teams growing fast because they sell in the US. Europe is fine to start. But once you want real numbers, you need to go where people buy fast. If you want a big company, you go to the US. If you want a small one, stay in France.

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