From a random message on LinkedIn to a unicorn. The crazy story of Hightouch. August 2020, in the middle of the pandemic, I receive a message (Josh please tell us if it was automated!) Two amazing engineers who want to solve the GTM data issue. The same problem that was at the top of my roadmap as VP Growth at Spendesk. After a few months of discussion, we became one of the first users of Hightouch to sync our business data together. Reverse ETL was born! I decided to invest a small check as an angel investor to support the company. Five years later, Hightouch is valued at more than $1B and used by thousands of companies. If you work in marketing or data and still don’t know about them, you are late on your roadmap.